SERVICES:
+ Brand Strategy & Creative Direction
+ Identity & Rebranding
+ Packaging & Labeling
+ Website Design
+ Art Direction & Photography Sessions
+ 3D Visualization
+ Editorial
+ AI Image Conceptualization & Creation
+ Identity & Rebranding
+ Packaging & Labeling
+ Website Design
+ Art Direction & Photography Sessions
+ 3D Visualization
+ Editorial
+ AI Image Conceptualization & Creation
AGENCY CLIENT WORK:
*I had the honor of working and collaborating with
established companies through the agencies I worked at,
contributing to visual identity, 3D visualization,
brand positioning, web design, and creative direction.
*I had the honor of working and collaborating with
established companies through the agencies I worked at,
contributing to visual identity, 3D visualization,
brand positioning, web design, and creative direction.
FREELANCE PARTNERS:
*I had the pleasure of collaborating with entrepreneurs
and artists across architecture, fashion, and furniture design,
supporting the artistic direction of their brands and products.
My work included visual identity, 3D visualization, and
brand communication, helping them build and elevate
their own voice through visual identity.
Sinfin Studio
Torus Studio
Studio Charlone
*I had the pleasure of collaborating with entrepreneurs
and artists across architecture, fashion, and furniture design,
supporting the artistic direction of their brands and products.
My work included visual identity, 3D visualization, and
brand communication, helping them build and elevate
their own voice through visual identity.
Sinfin Studio
Torus Studio
Studio Charlone
I’m Melina Urli, a Brand Designer and Art Director based in Buenos Aires, collaborating with clients and teams globally.
With over eight years of experience, my practice spans diverse industries, from technology and AI companies to fashion, design, and cultural organizations. My background in Jewelry Design and Industrial Design has shaped a multidisciplinary approach that combines strategic thinking, visual systems, and a deep understanding of form, structure, and materiality.
I hold a degree in Industrial Design from the University of Buenos Aires (FADU). Since then, I have specialized in branding and digital experiences, building on a foundation rooted in product design methodology, three-dimensional thinking, and visual storytelling.
Alongside client work, I pursue self-initiated projects exploring the intersection of design, culture, and craft, influenced by minimalist principles, Bauhaus thinking, and contemporary visual inspiration.
I craft visual languages and narratives across branding, art direction, design systems, campaigns, print, and web design for technology, AI, lifestyle, fashion, and cultural brands. Guided by strategic vision, sensitivity, and a thoughtful approach, I focus on capturing the essence of each project to create unique design languages and deliver impactful solutions characterized by clarity, confidence, and authenticity.