WHAT WE DID:
Naming
Brand Concept
Art Direction
Brand Identity
Brand Concept
Art Direction
Brand Identity
MY ROLE:
Brand Identity
Miami Institute of New Doers ®
The demand for skilled computer science and engineering professionals
in Florida is growing at an exponential rate. The number of skilled professionals available to fill tech-focused, innovative jobs isn’t keeping pace with the demand from employers.
Furthermore, universities are not preparing students to be ready-for-work when hired.
Many talented graduates in Latin America lack access to the resources and opportunities needed to take their careers to the next level. Miami Technology Institute aims to bridge this
gap by providing a pathway for Latin American computer science and engineering graduates to gain advanced training and industry experience in Miami, one of the world's most dynamic technology hubs.
in Florida is growing at an exponential rate. The number of skilled professionals available to fill tech-focused, innovative jobs isn’t keeping pace with the demand from employers.
Furthermore, universities are not preparing students to be ready-for-work when hired.
Many talented graduates in Latin America lack access to the resources and opportunities needed to take their careers to the next level. Miami Technology Institute aims to bridge this
gap by providing a pathway for Latin American computer science and engineering graduates to gain advanced training and industry experience in Miami, one of the world's most dynamic technology hubs.
The Visual Identity
We aim to craft a vibrant, bold, and professional visual language—one that reflects the strong presence of Miami’s unique identity, the city where the institute was born and from which it expands globally through technology.
From Miami, we draw inspiration from its colors: the light blue of the sky and ocean, the iconic pinks of its architecture, and the vertical lines of its skyline filled with skyscrapers.
At the same time, we embrace a tech-forward aesthetic that incorporates the language of data, glitches, repetition, and digital patterns, blending the spirit of the city with the pulse of innovation.
This identity positions the institute as a bridge between Latin American talent and the global tech industry, rooted in Miami but built for the future.
