MY ROLE:
Creative Direction
The Challenge
Redefine Mural’s digital presence to better communicate its evolving
product vision, improve conversion, and create a cohesive
visual system that reflects the platform’s value across key audiences.
product vision, improve conversion, and create a cohesive
visual system that reflects the platform’s value across key audiences.
Mural® is a visual collaboration platform that helps teams brainstorm, plan, and align through shared digital workspaces. As the company evolved its product vision and expanded its AI capabilities, the website needed to better communicate its value, improve conversion, and create a stronger connection between the brand and product experience.
We redefined the homepage narrative around Mural’s core audiences, sales, marketing, and facilitators, while introducing a clearer story around the role of AI in modern collaboration and teamwork.
Visually, we established a more cohesive and scalable design system by refining the color palette, introducing a stronger accent color, and bringing black into the visual language to reinforce a more modern, technology-driven feel. We also defined a new photography direction and unified visual principles across the website, creating a more consistent and recognizable brand experience.
Launch Campaign
To support the launch of Mural’s new brand positioning, “Seeing how, we deliver outcomes,” we developed a frame-by-frame motion system that translated the concept into a visual narrative. The film explored how ideas evolve into tangible outcomes through collaboration, combining product moments, storytelling, and motion design to bring the new brand vision to life across digital campaigns and launch communications.
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