MY ROLE:
Brand identity
Photographic Art Direction
Jewel design
3D design and animation.
Torus is a design and art studio specializing in jewelry, objects, and artistic pieces inspired by the forms and transformations found in nature. Born in the digital realm and sculpted through 3D technology, each piece reflects the mystery of femininity, the elegance of transformation, and the raw beauty of nature. Timeless and organic, Torus speaks a singular visual language where every curve is a poetic reflection of life's subtle rhythms.
I worked to establish and refine Torus Studio's visual identity, cultivating its essence across product design, communication, and social media, alongside art direction for photographic campaigns.
The design philosophy is rooted in a visual language that is timeless, organic, and modular. The name Torus is inspired by the toroidal surface, a symbol of continuity, transformation, and balance, while the modular symbol derives from the fundamental curve of the brand's most iconic ring, connecting identity to its foundational design principles.
Art Direction & Graphic Design: Melina Urli
Jewelry Design & 3D Visualizations: Melina Urli
Product photography: Victoria Campos
Self-portrait photography: Julia Meillinger
Jewelry Design & 3D Visualizations: Melina Urli
Product photography: Victoria Campos
Self-portrait photography: Julia Meillinger